We design experiences
the world depends on
Visual Logic is a UX design and product strategy firm bringing clarity to complex domains, for the humans who navigate them.
After 35 years, we’ve done just about everything.
Creating go-to-market strategy.
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Upgrading a missile defense system.
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Forming a design culture from scratch.
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Growing farmers’ trust in digital tools.
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Improving learnability and retention
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Tracking orders for more transparency.
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Modernizing the giving experience.
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Rebuilding user trust to invest.
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Maximizing the capacity for good.
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We reduce complexity in highly regulated domains.
We don’t just design for users—we design for real-world complexity. Whether it’s in a field, a hospital, or a high-security command center, we know how to meet the moment.
“Where other companies can feel like they’re supplying people to “fill the spot,” Visual Logic supplies partners that advocate for user needs and create beautiful well thought out experiences that both dev teams and users can consume.”
Sr Product Owner
Better experiences drive better business value.
We believe design is more than aesthetics—it shapes strategy, teams, and execution. From bold product visions to scalable workflows, we ensure design drives lasting impact at every stage.
User Experience Design
Designing products people actually want—rooted in research, tested with real users, and built to test.
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Product Strategy
Shape bold visions, build smarter roadmaps, and align teams around what really moves the product forward.
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Design Thinking at Scale
Make design a strategic force through building culture, org design, and leadership coaching aligned to product vision.
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DesignOps & Delivery
Bring order to the chaos—scale design systems, workflows, and tools that keep everything moving fast and clean.
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Communication Design
Turn complex products into clear stories—through naming, positioning, and messaging that actually connects.
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Our approach to AI Strategy & Design
Turn complex products into clear stories—through naming, positioning, and messaging that actually connects.
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What’s our secret sauce?
We’ve boiled it down to the three most important things we bring to your table.
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Empathy
In a world lacking empathy, we have it in spades. We solve problems differently because we understand the emotional drivers behind behaviors and goals for both your users and your organization.
Clarity
We have a knack for framing and communicating the right problems to stakeholders. These moments of clarity are often a pivotal point in our client relationships.
Trust
We work hard to earn your trust because it’s foundational to all great relationships. Our clients can expect benevolent honesty in everything we do.
Explore our latest insights
Your AI Strategy Needs More Than a Chatbot: Three Levers to Guide Your AI Strategy
Define how your AI should behave before choosing interfaces. Learn the three levers—user intent, agency, and presence—that shape a trustworthy AI strategy.
Chick-fil-A vs McDonald's: Which Fast-Food App Has the Better UX?
In competitive markets, strong UX can tip the scales when users decide where to spend their money. We take a look at how Chick-Fil-A thoughtfully crafts a better app experience than McDonalds.
Most Teams Make Personas. Few Build Worlds.
Most UX teams stop at deliverables. Learn how worldbuilding turns personas, journeys, and systems into believable, testable models that guide better design.