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Most companies have a misperception about the experience they are actually delivering to their customers.
When faced with quickly learning about a new industry or domain, there are four simple strategies we adopt to hit...
User research is what sets user experience apart from most design processes. While it’s essential to make sure a system...
It goes without saying that most businesses realize success through customer growth and loyalty. Designing our products and services to...
As consultants, it's our job to speak up, be genuine, and own our mistakes.
Have you ever had a vision that seemed so abundantly clear that it didn’t even cross your mind that someone...
If you really want to create a good user experience, you need to pay attention to the small things. Those...
Customers are the driving force behind business strategy. It’s no longer enough to have a product that functions — there...
In farming, the precision agriculture ecosystem relies heavily on agronomic advisers, and software companies aren’t capitalizing on the existing gaps....
