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Consulting is Hard: Why Getting Naked is the Best Policy

Consulting is Hard: Why Getting Naked is the Best Policy

As consultants, it's our job to speak up, be genuine, and own our mistakes.

Keep the ribs out of the bread basket: The importance of setting a clear team vision.

Keep the ribs out of the bread basket: The importance of setting a clear team vision.

Have you ever had a vision that seemed so abundantly clear that it didn’t even cross your mind that someone...

UX Tip: Improve Your Mobile Forms with Input Types

UX Tip: Improve Your Mobile Forms with Input Types

If you really want to create a good user experience, you need to pay attention to the small things. Those...

Conversational Content is King

Conversational Content is King

Customers are the driving force behind business strategy. It’s no longer enough to have a product that functions — there...

UX in Agriculture: What are we trying to do?

UX in Agriculture: What are we trying to do?

In farming, the precision agriculture ecosystem relies heavily on agronomic advisers, and software companies aren’t capitalizing on the existing gaps....

Shifting Our Focus Back to the User

Shifting Our Focus Back to the User

Focusing on these tangible items allows us to easily measure successes and failures, but are these really the best measurements...

Empathy is a muscle. Let's use it.

Empathy is a muscle. Let's use it.

In the end, I don’t really care what you call it: sympathy, empathy, compassion, love, understanding. I’m just calling on...

A Lesson from Chick-fil-A: Don't Serve Chicken, Serve People

A Lesson from Chick-fil-A: Don't Serve Chicken, Serve People

Chick-fil-A has established themselves as an organization who focuses on culture and values. They disrupt the old way of thinking...

Do you know your user? The importance of user research.

Do you know your user? The importance of user research.

Knowing your target users is the key to a great user experience. You simply can’t design a custom experience unless...

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