UX Tip: Improve Your Mobile Forms with Input Types

UX Tip: Improve Your Mobile Forms with Input Types

If you really want to create a good user experience, you need to pay attention to the small things. Those...

Conversational Content is King

Conversational Content is King

Customers are the driving force behind business strategy. It’s no longer enough to have a product that functions — there...

UX in Agriculture: What are we trying to do?

UX in Agriculture: What are we trying to do?

In farming, the precision agriculture ecosystem relies heavily on agronomic advisers, and software companies aren’t capitalizing on the existing gaps....

Shifting Our Focus Back to the User

Shifting Our Focus Back to the User

Focusing on these tangible items allows us to easily measure successes and failures, but are these really the best measurements...

Empathy is a muscle. Let's use it.

Empathy is a muscle. Let's use it.

In the end, I don’t really care what you call it: sympathy, empathy, compassion, love, understanding. I’m just calling on...

A Lesson from Chick-fil-A: Don't Serve Chicken, Serve People

A Lesson from Chick-fil-A: Don't Serve Chicken, Serve People

Chick-fil-A has established themselves as an organization who focuses on culture and values. They disrupt the old way of thinking...

Do you know your user? The importance of user research.

Do you know your user? The importance of user research.

Knowing your target users is the key to a great user experience. You simply can’t design a custom experience unless...

Form is Functional: Why Design is More Than Gold Plating

Form is Functional: Why Design is More Than Gold Plating

The ideal user experience not only relies on usability and usefulness, but desirability. How something looks and makes us feel...

Frameworks: Proving the Value of High-Level Design Thinking

Frameworks: Proving the Value of High-Level Design Thinking

Invest in a good framework up front, and your customers, your designers, and your developers will benefit from it in...